In his book, The Power of Habit, Charles Duhigg talks about keystone habits: “small changes or habits that people introduce into their routines that unintentionally carry over into other aspects of their lives.”

A keystone habit for building trust is KINDNESS.

But what is kindness?

Aristotle: “Helpfulness towards someone in need, not in return for anything, nor for the advantage of the helper himself, but for that of the person helped.”

Want to exercise four of the 5C's of trustworthiness in one swoop?